Beyond the Niche: Discovering the Power of Your Unique Point of View
- What is a niche point of view (POV)
- The transformative power of a clear POV in simplifying your business.
- Why a niche POV can give you a competitive edge.
- Case Study: See the transformative power of a clear POV in action.
- How leveraging your niche POV can elevate your authority and influence.
You've no doubt thought about your niche. But have you thought about your niche point of view?
Your niche point of view (or POV) is the fundamental belief that you have ABOUT your niche. It's the reason that your niche appealed to you in the first place and it's the powerful secret sauce that most experts and consultants don't even know that they already possess.
Once you become aware of your POV, things fall into place. It becomes the 'through line' or theme that connects, streamlines and simplifies every area of your business.
When you become clear on your niche POV, you immediately have a compelling topic for your core keynote, book and online program that is differentiated from everyone else in your niche. You have a single platform from which to craft all of your content and social stories, all of which lead seamlessly back to a single sales page. You have a power product that captures not just all the best bits about what you know and which you feel energised to deliver over and over. To a single, ideal customer who desperately wants it and is prepared to pay for it.
Case Study: The Power of a Niche Point of View
I recently worked with a client who believed that her consulting niche was "Medtech", specifically "AI in Medtech". Pretty niche right?
She was getting clients and making money but she wasn't loving the work that she was doing and she couldn't break out of highly specialised 1:1 client delivery and the stress-filled, feast/ famine income cadence that comes with it.
When I sat down with her and got deep into why she does what she does, she told me about the disquiet she's always felt around the story of Henrietta Lacks, a black woman in the US whose cervical cells were harvested in 1951 without her knowledge and replicated infinitely ever since. These cells played a role in some of the greatest advancements in modern medicine, but the story had always felt nuanced and had pulled at something in my client.
After some animated discussion (and a little bit of resistance!) my client realised that her true passion was patient consent and AI.
Her point of view is that AI has the power to vastly improve patient care, but that consent mechanisms need to be built into the technology NOW, before things go any further and that we cannot wait for the law to catch up.
At first glance, this looks like such a hyper-niche that it would be almost impossible to make money in.
Except when you step back and realise that there are hundreds of millions of businesses of all sizes collecting patient data and filtering it into AI systems already, all around the world. Businesses that also share her patient consent concerns, but which have no simple, easy to communicate framework through which to view, assess and implement AI consent mechanisms in their operations.
Until now.
The Transformational Impact of Recognizing Your POV
My client went from specialised project work to streamlined, one-to-many product delivery overnight.
She knocked out a keynote in a week, and she's working on her book and her online program as we speak.
She now sells a singular consulting product and she's working on a SaaS product build. She's working with customers who share her passion and who value her services and she's energised by her mission.
That one insight into her point of view ABOUT her niche changed her business and her life.
A niche point of view is the quickest and easiest way to build your authority and simplify your business.
You've definitely got one, you just might not be aware of it.
Want to get clear on your own niche point of view?
Book a free 20 minute consultation and speak to me about my Million Dollar Messaging program today.
Need Additional Help?
If you need any additional help any of the above you have three options;
1. Attend my FREE weekly office hours and get coached 1 on 1 live: clevrcopy.com/officehours
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3. If you need more in-depth help, book into a $199 clarity workshop here: https://clevrcopy.com/book-a-consultation
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Voice Copy acknowledges the Gadigal people of the Eora Nation, the traditional custodians of the land on which we live & work and pay our respects to the Elders both past, present & emerging.